Design Briefing

Please take a moment and answer the following questions about the business or product we will be highlighting with your new design. It is important to answer all or as many questions you can so we will have enough details to work with to create a design that meets your needs.

Company Name:

Primary Contact:

Phone number where you can be reached directly:

Provide a brief company or product history:

Describe what you do or what you offer:

Who are your main competitors:

Are there any of your competitors' brands that appeal to you? If so, why:

Give some examples of logos that you like:

Where do you see this company or product going:

What design work has been carried out previously and what were the positive or negative aspects of that work:

What sets you apart from your competition:

Who is your product or service directed toward:

Do you have a tagline that should be included:

What are your objectives with this design work:

What name do you want to use in the logo:

If you were to describe your business in one line, what would it be:

What should the tone of voice be? (serious, fun, funky, stern, etc):

What is the overall message you are trying to convey? (i.e cost-effective, secure, reliable, efficient, etc):

Do you have any colors or fonts or other items which must be used or you prefer:

How will you measure the success of this design:

Any other information you would like to provide:

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